SportsTT is a big data platform that tracks, analyzes and interpretates social networks activity during sports events based in different artificial intelligence techniques.
Turn social trends into action.
We discover and monitor conversations related to sports events on the social networks. On every platform, and every device.
SportsTT media analytics tools and hub
analytics allow you to track the overall success and individual aspects of your social strategy.
The younger the sports fan, the greater the effect social media has on their fanship.
It is not interactivity and rich content experiences that Millennials sports fans wants from social. It’s real-time content, immediately and easily accessed.
It is not the most official and trustworthy content that Millennials sports fans want from social. It’s a rich breadth of perspectives – they don’t care where it comes from.
It is not recognition and reinforcement of their identity that Millennials sports fans want from social. It’s much more ‘to me’ than ‘from me’.
Sports Fans report spending 2.5 hours on social media a day, with 72% of that time on sports content.
21% Sports Fans have become aware of a brand thanks to sponsorship.
36% of Sports Fans think that sponsoring their favorite team & players make them likely to recommend that brand.
43% of Sports Fans believes that sponsoring there favorite team & Players improves the image of the brands.
39% of Sports Fans feel encouraged to buy a brand if it sponsors their favorite team & Player.
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